Experience design I Product development I Digital transformation

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About Opposite Days

Ideas are nothing without actions.
A strategic experience consultancy with a digital soul.

Our end game is designing awesome customer experiences. The challenging piece is creating them. Whether it's improving conversion, redesigning existing products or envisioning a new products or repositioning your digital business, we can help.

Strategic Growth

We design forward thinking strategies delivering growth, transformative change and commercial impact. Our client briefs tend to be knotty and undefined and that is where our value lies. Our strategic approach starts with clear proposition development and making things as early as possible in the process to test ideas and gain buy-in.

Product Design

We design new and reimagined customer centric experiences whether they are products, platforms or services that have a positive impact on both the businesses and people who use them.

Inspiring change

Transforming organisations from the inside and out. We get inhouse teams match fit for innovation & growth. We help solve business challenges through design and validate our ideas with data.


We partner with agencies, publishing, travel, media & technology organisations to create awesomes experiences and transform culture along the way.

 Sometimes embracing the opposite of what you think is what you need to innovate.

Our work

Strategy is remembered by its delivery.
We have a strong belief that great products can change the lives of the people who use them for the better. We therefore have an unrelenting focus on making experiences with those products easy to use.

So the best way to explain what we do is let the work do the talking.

Digital transformation – UK’s leading consumer organisation

Digital transformation – UK’s leading consumer organisation

  • Consumer Organisation: Digital transformation

Transforming the UK’s largest consumer organisation into a leader in digital publishing – digital first, customer centric and product focused. An extensive program we led the product, design & ux teams to design and deliver:

  • 4 new products including strategy and experience design
  • 3 redesigned existing products
  • Global digital experience strategy

As part of this 18th month transformation program we were responsible for positioning the team for growth. This includes

  • Establishing product management, design & UX functions within the business.
  • Recruiting the permanent design and UX teams
  • Implementing user-centred design practices
  • Dedicated user testing programs
  • Responsive frameworks.
Experience strategy – Luxury hotel bookings

Experience strategy – Luxury hotel bookings

  • Luxury Hotels Website: Redesign

We partnered with this leading UK luxury hotel booking organisation to define and deliver their digital strategic roadmap.

The brief was to increase hotel bookings and conversion.

The work we have completed includes updating their current site to be fully responsive, redesign core parts of the user journey to improve conversion and prototype the new search & discovery experience. We have advised on channel communications, advertising models and content strategy.

As part of our program, we have collaborated with the team to develop skills in interaction design, user testing, prototyping and faster design & development cycles.

Proposition strategy – Global travel publisher

Proposition strategy – Global travel publisher

  • Global Publisher: Digital proposition

Working with this leading UK global events publisher to reposition their travel vertical. Working with the CEO / COO and board to re-imagine what products and experiences to engage the visitor audience. The strategy included travel insight, user research, experience plan with growth and commercialisation strategies.

Our services

We help you craft the brief based on ambition, commercial strategy, insight, data, user research and good old fashion design.


  • Growth strategies
  • Multi-channel strategies
  • Revenue models


  • Proposition development
  • Product Roadmaps
  • Implementation & delivery


  • Market intelligence
  • Trends mapping & analysis
  • User testing & analytics


  • Innovation labs
  • Hack weeks
  • Pop-up design studios


  • User-centred design
  • Interaction frameworks
  • Information design
  • Rapid prototyping


  • Identity development
  • Concept & ideation work
  • Content strategy
  • Typography & photography


  • Responsive design
  • Front-end development
  • Technical architecture
  • E-commerce


  • Employee engagement
  • Talent strategy & recruitment
  • Change management
  • Mentoring and training


Clients present and past include:


Prior to starting Opposite Days we also worked with these companies too.

Deutsche Telekom
Lonely Planet


We host various industry events. 2014 will see us host events focusing on visual storytelling with GettyImages and customer experience with The Drum.

Picture This – In collaboration with GettyImages.


An evening of conversation, visual possibility and untold stories.

“Photography has become one of the principal devices for experiencing something, for giving an appearance of participation.”  Susan Sontag

In a world saturated with all things visual, what does photography mean in this digital world and how can brands, publishers and agencies create more meaningful images, stronger narratives that stick in our minds eye?

How it works

This inventive format where people react impro style to photos from the GettyImages collection.

copyright by Tara Moore\Getty Images IMG: 141480096

Previous events

SheSays SCAMP (2012,11,10) Curator of the SheSays innovation conference. Featuring designers, inventors, creatives & technologists this conference hosted at Google Campus had a twist. 80% of speakers were women and 20% were men.

BrainyHacks – As part of our client innovation program we hosted a night of creativity, ideas and fun with SheSays, PixelGroup and Which?

Say hello!

Get in touch with us.