PRODUCT strategist & EXPERIENCE DESIGNER
Mel McVeigh, leads Opposite Days and works with clients, developing and scaling in-house teams and utilising her extensive network to bolster teams when required.
Recently part of the executive leadership team at Photobox Group transforming the business into a leading digital product organisation through world-class experience design, product delivery across all customer touch points.
She has 20+ years experience in product strategy & management, experience design including brand, UX & UI, content and marketing performance strategies. Teams have designed and delivered transformational data-driven e-commerce platforms.
Utilising her network of digital talent covering strategy, creative, brand, experience design, UX, data science and technology she and the teams she creates redesign experiences, teams and cultures for transformational growth and success.
Mel is also a digital nomad and photographic artist working between London and Madrid. Consulting allows her to pursue these personal projects. She is available for medium to long-term term contracts.
This is also where the creative and visual brand experience comes in. As an artist but also creative director she has a rare mix of creative flair and business acumen.
Live first + work second
So this is the core philosophy and approach to Opposite Days.
Life is to be lived and creativity, innovation is not to be drowned by paint by numbers spreadsheets. Her approach to culture, organisational design and creativity starts from this place.
The people within the network have their own personal projects, side businesses and other things that make them happy. They may work remote, live overseas or have families to raise and work part-time.