Digital customer experience transformation
The brief: Partner with the Mr&MrsSmith in-house team to redesign the end to end experience
Responsibilities: Mel and a small team of designers worked onsite on and off for 18months to redesign the full end to end experience inclusive of web and mobile apps. Develop design operations and platform consistency. Redesign hotel pages, introduction of search functionality, clearer integration of content strategy to improve and drive conversion metrics.