Photobox+Logo1.jpg
 
 

Digital customer experience transformation

The brief: Transform the Photobox and Hofmann digital customer experience and create a leading digital product organisation through world-class experience design, product delivery across all customer touch points. 

Responsibilities: Mel was part of senior executive team and responsible for Product Management, Experience Design (UX, UI, User Research & Design Operations) and Programme Management across Photobox and Hofmann brands. Managing a team of 45+ based in London, Paris and Valencia, working with an additional 120 people in technology as well as commercial & manufacturing teams delivering customer value across 13 European markets and Rest of World. 

 

 

012-world.png

PRODUCT STRATEGY

Business OKR strategy with measurable performance uplift

Product strategy for all existing and new platforms

Aligned to new technology react framework and data-driven architecture plan.

038-newspaper.png

EXPERIENCE DESIGN

Reimagine the customer experience from end to end

Metrics driven UX journeys

Redesign all templates

Product design system for scale

 

 

026-camera.png

VISUAL BRAND COMMS

Redefine role of photography in brand communications

Photography strategy

Real life - commissioning framework with customer and staff user generated content

Art Direction

039-sunglasses-1.png

CREATIVE CULTURE

Rebuild product organisation

Talent plans & hiring strategy

Create new user research & design operation functions

Training and development programmes in association with HyperIsland

Grow to team of 45