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Digital customer experience transformation


The brief: What does a Telegraph Media Group grow their existing and highly successful travel channel to x4 growth without compromising editorial integrity.

Responsibilities: Designed and relaunched Telegraph Travel. First UK media organisation to seamlessly integrate travel content and ecommerce. Lead team of 25+ across product, UX, design, engineering and architecture.

Strategic business plan and customer experience strategy & roadmap. Partnerships with key industry commerce organisations. Technical strategy - data driven search, product catalogue, ecommerce proposition. Design, brand, user experience. Talent planning and recruitment.