Digital customer experience transformation
The brief: What does a Telegraph Media Group grow their existing and highly successful travel channel to x4 growth without compromising editorial integrity.
Responsibilities: Designed and relaunched Telegraph Travel. First UK media organisation to seamlessly integrate travel content and ecommerce. Lead team of 25+ across product, UX, design, engineering and architecture.
Strategic business plan and customer experience strategy & roadmap. Partnerships with key industry commerce organisations. Technical strategy - data driven search, product catalogue, ecommerce proposition. Design, brand, user experience. Talent planning and recruitment.