Visual Commerce

Visual Storytelling - inside the box

Visual Storytelling - inside the box

The role of visual storytelling in product design and strategy.

To create innovative products we are constantly reminded to think outside the box. Extend your ideas further but for the purpose of some products, well, any digital product that has a visual dimension to it (so well, pretty much all) I am going to argue that it is now fundamental to think inside the box. And it is a mistake for brands and product teams if they don’t.

Visual conversations — the limits of my language means the limits of my world


“The limits of my language mean the limits of my world.” Wittgenstein

My new project is the perfect mix of experience & algorithm, art & science, human & machine, images & words. At the centre of it all are visual conversations, narratives designed by humans but stitched together with some lovely machine learning algorithms.

My role at the moment is help design products and services to give life to these photographs, memories and experiences. No need to focus on the specifics of the role itself, I’d rather share some thoughts about narrative and language, and how for me the interpretation of stories through languages in it’s many forms is being challenged on a daily basis.

Before we look at images, let’s start with words. It will feel tangential, that’s on purpose, so bear with me.